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St Davids · Wales

Action plan

Pembrokeshire council area. Every figure carries its own date.

What could help, who could lead and how to tell whether it works. These proposals respond to the evidence; they are separate from the council’s actual commitments.

  1. Keep new affordable homes useful to local residents over time
  2. Make coastal facilities reliably usable for disabled residents
  3. Make room for homes people can afford
  4. Plan homes and care around an older population
  5. Bring support closer to people in poor health
  6. Connect local skills to local opportunities
  7. Target safety work where problems repeat
  8. Turn published plans into visible progress
  9. Target support where disadvantages overlap

Proposal

Keep new affordable homes useful to local residents over time

The council reports completion of the second phase of Maes Y Felin affordable homes.

Completed homes are a concrete addition to local provision. Their lasting benefit depends on suitable lettings, manageable costs and access to everyday services.

Who could lead: Pembrokeshire County Council.

  1. Start now

    Explain the housing provider’s application and allocation routes, without implying that an applicant is guaranteed a home.

  2. Over the next few years

    Review residents’ access to shops, transport and support, and address practical barriers through the relevant providers.

  3. Over the longer term

    Use occupancy, affordability and maintenance evidence when deciding what further housing the area needs.

How to judge progress

Starting point: Maes Y Felin affordable homes: Second phase reported complete.

Measure: Homes occupied, repair performance, resident experience and unmet housing need.

Trade-off: Completed homes meet only part of housing need; eligibility and limited availability still constrain access.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

Maes Y Felin affordable homes →

Proposal

Make coastal facilities reliably usable for disabled residents

Whitesands has a verified opening announcement for specialist changing facilities; current access hours still need confirmation.

Proposed response: publish current access arrangements and maintain the equipment so people can plan a visit confidently.

Evidence

Who could lead: Pembrokeshire County Council and the named local access-point operators.

  1. Start now

    Confirm hours, key-card collection, equipment availability and a clear route for reporting faults.

  2. Over the next few years

    Review the whole journey with disabled users, including parking, paths and seasonal staffing.

  3. Over the longer term

    Maintain equipment and check whether access remains reliable across the year.

How to judge progress

Starting point: Facility opening reported on 17 May 2023; the announcement does not verify availability on a particular day in 2026.

Measure: Published access hours, equipment downtime, resolved faults and user feedback.

Trade-off: Specialist equipment needs inspection and trained support arrangements. An opening announcement is not a guarantee of daily availability.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

Whitesands accessible changing facilities →

Proposal

Make room for homes people can afford

Average private rent is £694 a month (August 2026) in Pembrokeshire council area. This is £152 lower than the Wales average for the same month. Homes rented privately ranged from 8% in Milford: North to 33.5% in Haverfordwest: Castle — a gap of 25.5 percentage points.

Housing costs matter most alongside earnings and the number of affordable homes available. A local average cannot tell us whether a particular household can afford its home.

Who could lead: The housing and planning authorities, housing associations and developers.

  1. Start now

    Publish the local waiting list, temporary accommodation and affordable-home delivery figures together. Start by checking the different needs in Haverfordwest: Castle and Milford: North; census differences are not proof of unmet demand.

  2. Over the next few years

    Test proposed housing sites against affordable-home need, access to work, school places and water capacity.

  3. Over the longer term

    Check whether completed homes reduce unmet need, rather than counting planning permissions as delivery.

How to judge progress

Starting point: Average private rent is £694 a month (August 2026) in Pembrokeshire council area. Homes rented privately ranged from 8% in Milford: North to 33.5% in Haverfordwest: Castle — a gap of 25.5 percentage points. 21 March 2021; 59 of 59 current wards have comparable figures.

Measure: Affordable homes completed, households waiting, time in temporary accommodation, and rent compared with local earnings.

Trade-off: More homes can put pressure on infrastructure and land. Affordability requirements also affect development viability.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

Evidence: Average monthly rent →

Evidence: Average home price →

Maes Y Felin affordable homes →

Proposal

Plan homes and care around an older population

26.2% of people in Pembrokeshire council area were aged 65 or over (21 March 2021). People aged 65 or over ranged from 11% in Haverfordwest: Garth to 41.8% in Pembroke: St Michael — a gap of 30.9 percentage points.

Age alone does not mean poor health or a need for care. Accessible homes, reliable transport and support close to home matter as people get older.

Who could lead: Adult social care, local health services, housing providers and transport authorities.

  1. Start now

    Compare the location of older residents with access to care, shops and transport. Start by checking the different needs in Pembroke: St Michael and Haverfordwest: Garth; census differences are not proof of unmet demand.

  2. Over the next few years

    Prioritise home adaptations and care capacity in places with the clearest unmet need.

  3. Over the longer term

    Build accessible homes and joined-up care into local development plans.

How to judge progress

Starting point: 26.2% aged 65 or over; 21 March 2021. People aged 65 or over ranged from 11% in Haverfordwest: Garth to 41.8% in Pembroke: St Michael — a gap of 30.9 percentage points. 21 March 2021; 59 of 59 current wards have comparable figures.

Measure: Waits for home adaptations and care, avoidable hospital stays, and accessible homes delivered.

Trade-off: Services need skilled staff and ongoing funding. Age profiles alone cannot measure unmet care need.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

Evidence: People aged 65 or over →

Whitesands accessible changing facilities →

Proposal

Bring support closer to people in poor health

6.8% of people reported bad or very bad health in Pembrokeshire council area (21 March 2021). Across Wales, the figure was 6.9%. People reporting bad or very bad health ranged from 4.4% in Carew and Jeffreyston to 10% in Pembroke Dock: Central — a gap of 5.6 percentage points.

This is how residents described their health in the census. It can reveal differences between neighbourhoods, but does not diagnose illness or measure current waiting times. Age profiles differ between places, so these shares do not measure service quality.

Who could lead: Local health services, public health teams, employers and community organisations.

  1. Start now

    Use neighbourhood evidence to find where poor health and barriers to services overlap. Start by checking the different needs in Pembroke Dock: Central and Carew and Jeffreyston; census differences are not proof of unmet demand.

  2. Over the next few years

    Test accessible local support and publish who is reached and who is missed.

  3. Over the longer term

    Review whether health gaps narrow, alongside housing and employment improvements.

How to judge progress

Starting point: 6.8% reporting bad or very bad health; 21 March 2021. People reporting bad or very bad health ranged from 4.4% in Carew and Jeffreyston to 10% in Pembroke Dock: Central — a gap of 5.6 percentage points. 21 March 2021; 59 of 59 current wards have comparable figures.

Measure: Access to services and the health gap between neighbourhoods, using comparable age-adjusted measures when available.

Trade-off: A census snapshot is dated. New service decisions also need current needs assessments and residents’ experience.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

Evidence: People reporting bad or very bad health →

Whitesands accessible changing facilities →

Proposal

Connect local skills to local opportunities

31.2% of people aged 16 or over had a degree or equivalent (21 March 2021) in Pembrokeshire council area. Across Wales, the figure was 31.5%. People aged 16+ with no qualifications ranged from 12.7% in The Havens to 27.4% in Pembroke Dock: Bush — a gap of 14.7 percentage points.

Qualifications show one part of the skills available locally. They do not show whether people have secure jobs or work that uses those skills.

Who could lead: Employers, colleges, universities and the relevant skills authority.

  1. Start now

    Compare vacancies and employer needs with training available to local residents. Start by checking the different needs in Pembroke Dock: Bush and The Havens; census differences are not proof of unmet demand.

  2. Over the next few years

    Link training to real jobs, including routes for people without formal qualifications.

  3. Over the longer term

    Track sustained employment and earnings after training, not just course starts.

How to judge progress

Starting point: 31.2% with a degree or equivalent; 21 March 2021. People aged 16+ with no qualifications ranged from 12.7% in The Havens to 27.4% in Pembroke Dock: Bush — a gap of 14.7 percentage points. 21 March 2021; 59 of 59 current wards have comparable figures.

Measure: Sustained jobs, earnings and training completion for residents who face barriers to work.

Trade-off: Training takes time and cannot create demand for jobs on its own. Qualifications are not a complete measure of ability.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

Evidence: People aged 16+ with a degree or equivalent →

Evidence: People aged 16+ with no qualifications →

Proposal

Target safety work where problems repeat

Mapped police records are available for neighbourhoods in Pembrokeshire council area.

Published locations are approximate and some crimes are not mapped. Counts show recorded incidents, not the chance of an individual becoming a victim.

Who could lead: The local police force, council community safety team and relevant services.

  1. Start now

    Check recurring places and categories alongside local police priorities and residents’ reports.

  2. Over the next few years

    Test focused prevention and support, with a comparison period agreed before the work starts.

  3. Over the longer term

    Publish whether problems fall, move elsewhere or return, and adjust the response.

How to judge progress

Crime evidence and coverage →

Starting point: Use the dated, complete periods shown in Crime and safety; keep anti-social behaviour separate.

Measure: Comparable recorded incidents, repeat victimisation and residents’ reported experience; never a single crude league table.

Trade-off: More reporting can increase recorded crime. Enforcement and support may work differently for different problems.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

Proposal

Turn published plans into visible progress

3 named local projects or plans have official evidence in this collection.

A published plan makes responsibilities and intentions easier to inspect. It does not prove that funding is secured or that promised benefits have arrived.

Who could lead: The named project owners and council scrutiny bodies.

  1. Start now

    Put the scope, owner, funding position and next milestone in one public place.

  2. Over the next few years

    Report delivery against the agreed scope and explain delays or changes.

  3. Over the longer term

    Check the benefits residents actually receive after completion.

How to judge progress

Starting point: The dated stages in Projects; unknown costs and funding remain unknown.

Measure: Milestones met, costs against the approved budget, and measured outcomes after delivery.

Trade-off: Delivery reporting takes staff time, but a launch announcement alone cannot show value for money.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

Maes Y Felin affordable homes →

St Davids green space and walking proposals →

Whitesands accessible changing facilities →

Proposal

Target support where disadvantages overlap

Households facing two or more measured disadvantages ranged from 9% in The Havens to 32.2% in Pembroke Dock: Bush — a gap of 23.3 percentage points.

These households met at least two census conditions covering education, employment, health and housing. This is not an income or poverty measure.

Who could lead: The council's housing, public health and employment teams, with local services.

  1. Start now

    Check current advice and support access in Pembroke Dock: Bush, using the census pattern as a starting point and asking residents what is missing.

  2. Over the next few years

    Test joined-up housing, work and health support, and publish who takes part, who cannot reach it and what changes.

  3. Over the longer term

    Track sustained outcomes and whether gaps between neighbourhoods narrow, using comparable dates and measures.

How to judge progress

Starting point: Households facing two or more measured disadvantages ranged from 9% in The Havens to 32.2% in Pembroke Dock: Bush — a gap of 23.3 percentage points. 21 March 2021; 59 of 59 wards.

Measure: Access to support, unresolved housing problems and sustained work or health outcomes. Census percentages alone cannot measure a new programme's success.

Trade-off: Targeting neighbourhoods can miss people in need elsewhere. Avoid labelling every resident by the average for their ward.

Cost: No costed delivery assessment has been established here. These are proposed sequences, not funded promises or completion deadlines.

Evidence: Households facing two or more measured disadvantages →

Maes Y Felin affordable homes →

Whitesands accessible changing facilities →

Connect the plan to local delivery

What still needs an answer

Delivery costs, current service capacity and residents’ experience need to be assessed before choosing a programme. The time bands describe a possible sequence, not promised delivery dates.

Project locations have not been matched to official ward boundaries. No ward-specific delivery claims are inferred.

Costs, funding and benefits are only reported where the selected official evidence states them; blank fields are not zero.

Whitesands’ current key-card arrangements, staffed hours and beach-equipment availability have not been reverified. The 2023 opening is retained as a historical completed milestone, not a live service guarantee.